Growth & Demand Generation
Core
Build a high-velocity pipeline engine from the ground up to acquire, nurture, and convert enterprise buyers (CISOs, Compliance Leads, Risk Officers) using Account-Based Marketing (ABM) and creative campaigns.
Role type
Growth & Demand Generation Lead
Builds
Multi-channel demand generation campaigns (inbound and outbound) driving qualified pipeline and revenue for an agentic AI GRC platform.
Domain
B2B SaaS / Governance, Risk, and Compliance (GRC) / Enterprise Security
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B growth marketing, demand generation, Account-Based Marketing (ABM), multi-channel campaign execution, funnel optimization, written communication for senior executives, analytical rigor (CAC, conversion rates), modern marketing stack proficiency
Preferred skills
Experience at high-growth SaaS or cybersecurity startups, ability to operate independently with low budget, creative out-of-the-box thinking
Technologies
HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager
Responsibilities
Design and execute multi-channel demand generation campaigns, build personalized ABM campaigns for Fortune 500 accounts, test and scale marketing channels, partner with founders and sales to optimize the funnel, launch campaigns with short turnarounds
Seniority
Mid-level, hands-on IC