Field Marketing lead
Core
Design, execute, and scale field and growth programs to drive predictable B2B and partner-led (B2B2B) pipeline for a cybersecurity company.
Role type
Senior Field Marketing Lead (Growth) (via careerplan.io/jobs/1B-006-9A-37F-field-marketing-lead-at-terra-security)
Builds
Scalable field marketing programs, partner-driven demand campaigns, and sales enablement assets.
Domain
Cybersecurity / B2B SaaS
Required skills
B2B demand generation, field marketing, partner-led sales motions (B2B2B), program management, data-driven decision making, sales alignment, campaign optimization, ABM, territory planning, performance tracking.
Preferred skills
Scale-up/high-growth B2B environment experience, paid acquisition platforms (LinkedIn Ads, Google Ads), HubSpot, Salesforce.com.
Technologies
HubSpot, Salesforce.com, LinkedIn Ads, Google Ads
Responsibilities
Build regional pipeline and execute field programs aligned with sales targets; partner with Partnerships team on B2B2B growth; test and optimize messaging/offers/channels; translate learnings into growth playbooks; act as primary marketing partner for sales leaders; align programs to territory plans and quarterly goals; own performance tracking and reporting; collaborate with RevOps on attribution and forecasting.
Seniority
Senior, hands-on IC