CRM Specialist
Core
Own end-to-end CRM strategy, consumer database, loyalty program design, and lifecycle marketing to transform buyers into loyal advocates for pet food brands.
Role type
Senior CRM Strategy & Loyalty Program Lead
Builds
Global consumer database, loyalty program ecosystem, and consumer-facing CRM portal
Domain
Pet food retail, direct-to-consumer (DTC), and brand management
Required skills
CRM strategy, consumer database management, loyalty program design, lifecycle marketing, data segmentation, data governance, marketing automation, analytics, A/B testing, cross-functional collaboration
Preferred skills
Experience with global rollouts, gamification mechanics, brand-specific program execution, mobile-first UX design
Technologies
Marketing automation tools, CRM platforms, eCommerce systems, mobile apps, data dashboards
Responsibilities
Manage global consumer database and ensure data integrity; Design and implement global loyalty programs with tier structures and reward mechanics; Develop consumer-facing CRM portal and automation workflows; Execute brand-specific CRM strategies; Integrate CRM into marketing campaigns and lifecycle journeys; Define and track CRM KPIs and build performance dashboards.
Seniority
Senior, hands-on IC