Strategic Marketing Manager
Core
Lead the growth strategy for a Business Unit in the industrial safety sector, defining market priorities and driving revenue through integrated marketing and product lifecycle management.
Role type
Strategic Marketing Manager (Business Unit Growth)
Builds
Industrial safety solutions and products
Domain
Industrial Safety / B2B Manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, market analysis, go-to-market strategy, demand generation, product lifecycle management, pricing strategy, competitive intelligence, budget management, sales enablement, data analytics
Preferred skills
Experience in industrial safety, B2B sales alignment, cross-functional leadership
Technologies
CRM, Marketing Analytics Tools, Digital Marketing Platforms
Responsibilities
Develop comprehensive marketing strategies aligned with revenue and margin objectives; Architect integrated demand generation programs; Lead go-to-market execution for new product launches; Manage product portfolio strategy and pricing; Analyze funnel performance and optimize conversion; Partner with sales to align programs with account priorities.
Seniority
Senior, hands-on IC