Regional Marketing Manager, ANZ
Core
Build the ANZ business from the ground up by owning end-to-end marketing programs across the full customer lifecycle (acquisition, conversion, activation, retention) with a focus on events and customer marketing.
Role type
Senior Regional Marketing Manager (Build from scratch)
Builds
ANZ marketing programs, events, and customer advocacy initiatives
Domain
B2B SaaS / Product Analytics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B or SaaS marketing experience, event management, channel testing and scaling, customer advocacy, data-driven decision making, risk management, cross-cultural communication
Preferred skills
High-growth startup experience, on/offline events specialization, partner marketing, community marketing
Technologies
None stated
Responsibilities
Own and execute ANZ marketing programs end-to-end including events and customer marketing; Manage full event logistics from venue sourcing to pipeline conversion; Identify and test new marketing channels; Build customer advocacy through community programs; Monitor performance metrics and adjust programs; Anticipate risks and communicate proactively; Act as the go-to expert on ANZ market dynamics
Seniority
Senior, hands-on IC
