《王者荣耀》-IP内容运营宣发
Core
Marketing and promotion operations for the Honor of Kings IP, including full-plan marketing, node promotions, content creative strategy, and end-to-end execution of online and offline campaigns.
Role type
Senior IP Content Marketing Manager
Builds
Integrated marketing campaigns, creative assets, and high-reach promotional content for the Honor of Kings game IP.
Domain
Gaming / Entertainment Marketing
Deliverable
product features
Required skills
Full-cycle project management, cross-functional resource integration, KOL and BD partnership management, offline event execution, community operations, public relations, AI creative tool usage, short video production, trend spotting, aesthetic judgment.
Preferred skills
Film/TV marketing background, entertainment industry experience, visual communication background, experience with fan culture or otome games.
Technologies
AI creative tools, video editing software, social media platforms.
Responsibilities
Develop comprehensive marketing plans and creative strategies; execute integrated marketing events involving KOLs, BD, and offline activities; manage project timelines and deliverables; produce creative content and promotional short videos; monitor and optimize campaign performance.
Seniority
Senior, hands-on IC
