Integrated Marketing Manager (Short Term)
Core
Lead integrated marketing strategy and execution for high-visibility campaigns, live events, and brand activations for Roblox's global platform.
Role type
Senior Integrated Marketing Manager (Temporary)
Builds
Integrated marketing plans, tentpole campaigns, live events, and influencer-led programs for Roblox.
Domain
Gaming, Consumer Tech, Creator-driven ecosystems
Deliverable
product features
Required skills
Integrated marketing strategy, cross-channel campaign management, agency/vendor management, influencer partnership management, product launch coordination, data-driven reporting, storytelling, project management
Preferred skills
Experience running large-scale tentpole events, rapid onboarding in temporary roles
Technologies
Social media platforms, Paid media channels, Live content tools, Event management platforms
Responsibilities
Lead strategy and execution of tentpole campaigns including LiveOps events and brand partnerships; Manage agency and vendor partners for creative production; Develop integrated marketing plans across social, paid, live content, influencer, and owned channels; Partner with Product Marketing to translate product value into launch messaging; Define success metrics and report on campaign results to refine strategy.
Seniority
Senior, hands-on IC