IEGG资深品牌经理 （3A 驾驶游戏项目）
Core
Lead global brand strategy and marketing for a 3A driving game project, ensuring consistent brand messaging across all regions and managing the full lifecycle from test to launch.
Role type
Senior Brand Manager (3A Driving Game)
Builds
Global brand campaigns, community growth strategies, and localized marketing activations for a 3A driving game.
Domain
Gaming (3A/AAA), Driving/Racing, Global Marketing
Deliverable
product features
Required skills
Global GTM strategy, AAA game marketing, driving culture expertise, English (native/proficient), cross-functional coordination, data-driven decision making, community management
Preferred skills
Open-world/RPG project experience, console/PC platform partnerships, automotive brand crossover experience, creator community/UGC operations
Technologies
None stated
Responsibilities
Develop global brand strategy and core messaging frameworks; Execute full-lifecycle brand creative campaigns; Manage community growth and player engagement; Track market trends and competitor dynamics; Coordinate cross-functional teams for resource integration; Oversee regional market strategy execution and localization.
Seniority
Senior, hands-on IC