Senior Manager, Brand Marketing
Core
Develop long-term brand strategy, identity, and global audience segmentation for a new sports video game franchise to establish a unique market position.
Role type
Senior Manager, Brand Marketing (Strategy & Leadership)
Builds
Global brand identity, audience frameworks, and market-entry strategies for a new sports gaming IP
Domain
Video Games / Sports Entertainment
Deliverable
product features
Required skills
Brand strategy development, global audience segmentation, cross-functional stakeholder alignment, agency management, budget allocation, team leadership, brand governance
Preferred skills
Pre-production IP experience, game studio collaboration, hyperlocal market execution
Technologies
N/A
Responsibilities
Shape franchise mission and vision; define global brand identity and tone-of-voice; lead brand-defining campaign development; manage top-tier creative agencies; oversee brand budget allocation; mentor direct reports
Seniority
Senior, hands-on IC with line management
