Brand Manager - Unpublished R&D Product
Core
Launching a new R&D game product and driving global go-to-market strategy to introduce it to players.
Role type
Senior Brand Manager (Gaming)
Builds
Global player experiences and launch campaigns for a new live-service game
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
Go-to-market strategy, cross-functional leadership, project management, campaign execution, channel planning, stakeholder alignment
Preferred skills
Live-service product experience, global publishing models, games industry passion
Technologies
None stated
Responsibilities
Translate global game experiences into actionable marketing plans and milestones; Lead end-to-end execution of cross-functional campaigns from objectives to post-launch evaluation; Partner with Product, Publishing, Creative, and Regional teams to align priorities; Own development of core go-to-market tactics including channel planning and asset development; Drive operational rigor by maintaining campaign roadmaps and timelines; Ensure campaigns are delivered on time, on brief, and on budget; Support development of scalable campaign frameworks; Partner with Analytics to evaluate performance and optimize the publishing playbook.