IEGG资深品牌经理 （3A 驾驶游戏项目）
Core
Lead global brand strategy and marketing for a 3A driving game, managing the lifecycle from test to launch and ensuring consistent brand messaging across regions.
Role type
Senior Brand Manager (3A Driving Game)
Builds
Global brand campaigns, community growth strategies, and localized marketing activations for a AAA driving game.
Domain
Gaming (AAA/3A) + Driving/Racing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global GTM strategy, AAA game marketing, driving culture expertise, English (native/professional), cross-functional leadership, data-driven decision making
Preferred skills
Open-world/RPG experience, console/PC platform partnerships, automotive industry connections, UGC/creator community management
Technologies
N/A
Responsibilities
Define global brand strategy and core messaging; execute lifecycle marketing campaigns; manage community growth and player engagement; track market trends and competitor dynamics; coordinate cross-functional teams; oversee regional localization execution
Seniority
Senior, hands-on IC