Project Spirits- 全球游戏市场Lead
Core
Lead global go-to-market strategy and marketing for a UE5 2D open-world game across key regions including Europe, US, Japan, Korea, Southeast Asia, and China.
Role type
Senior Global Marketing Lead (GTM)
Builds
Global launch and lifecycle marketing for a cross-platform (mobile/PC/console) open-world RPG
Domain
Gaming (2D/Anime style, Open World, RPG)
Deliverable
product features
Required skills
Global go-to-market strategy, cross-platform marketing, brand positioning, user acquisition (UA), public relations, community management, KOL ecosystem management, localization strategy, data analysis, budget management ($100M+), cross-cultural communication
Preferred skills
Experience with PC/console cross-platform titles, deep knowledge of 2D/anime culture, Japanese or Korean language proficiency
Technologies
UE5, CG, PV, visual assets
Responsibilities
Define global GTM strategy for the full product lifecycle; establish global brand positioning and content marketing plans; manage global UA, PR, community, and KOL channels; lead cross-regional marketing teams and adapt strategies to local markets; collaborate with R&D and operations to align product tuning with player feedback
Seniority
Senior, hands-on IC with team leadership
