Project Spirits- 全球游戏市场Lead
Core
Lead global go-to-market (GTM) strategy and marketing for a UE5 2D open-world AAA game across multiple regions and platforms.
Role type
Senior Global Marketing Lead / Head of Global Marketing
Builds
Global launch and lifecycle marketing campaigns for a major open-world RPG
Domain
Gaming (2D/Anime style, Open World, RPG)
Required skills
Global GTM strategy, IP branding, UA & growth marketing, cross-platform management (Mobile/PC/Console), team leadership, data analysis, budget management ($100M+), cross-cultural communication
Preferred skills
Deep knowledge of 2D/Anime culture, PC/Console gaming experience, Japanese or Korean language fluency
Technologies
UE5, CG/PV production tools, Social media platforms, Analytics tools
Responsibilities
Define global GTM strategy for launch and live ops; Lead IP branding and content marketing; Manage global user acquisition and ROI; Oversee cross-regional marketing teams; Collaborate with R&D and product teams on player feedback.
