《王者荣耀》-内容营销经理
Core
Develop and execute content marketing strategies for Honor of Kings, managing full-cycle project delivery to drive content quality, reach, and reputation.
Role type
Content Marketing Manager (Gaming)
Builds
Viral content campaigns, influencer collaborations, and platform-specific creative assets for Honor of Kings
Domain
Gaming / Digital Content Marketing
Deliverable
product features
Required skills
Content strategy, influencer management, cross-platform campaign execution, creative direction, project management, trend analysis
Preferred skills
Experience with short video and live streaming formats, strong aesthetic sense, ability to translate product value into engaging content
Technologies
Short video platforms, Live streaming platforms, Social media channels
Responsibilities
Formulate and execute node content marketing strategies; Collaborate with major content platforms and influencers to create high-impact campaigns; Coordinate internal and external teams to integrate resources and innovate content formats