Influencer Specialist
Core
Marketing and community expert responsible for creating content and connections for a game's community, specifically sourcing influencers, working with celebrities, and producing multimedia content for social media in the Thailand market.
Role type
Influencer Specialist / Community Marketing Manager
Builds
Social media campaigns, influencer partnerships, and localized content for mobile games
Domain
Mobile Gaming / Digital Marketing
Deliverable
product features
Required skills
Influencer sourcing and campaign execution, Content creation and localization, Campaign performance analysis, Creative agency management, Trend and pop culture knowledge, Basic photo/video editing
Preferred skills
Personal gaming experience, Native Thai language proficiency, Proficiency in English and/or Chinese
Technologies
Social media platforms, Content management tools
Responsibilities
Source, train, and execute successful influencer campaigns with popular and trending KOLs; Analyze and report campaign performance (impressions, engagement, etc.); Create content to promote in-game events and content; Work with creative agencies to create impactful content marketing; Liaise with all other departments to understand promotion schedule; Localize global content to engage local community
Seniority
Individual Contributor
