天美-UE5微恐射击新品-市场营销经理
Core
Lead multi-platform marketing for a new UE5 micro-horror shooter game, managing launch campaigns, content strategy, and integrated marketing events.
Role type
Senior Marketing Manager (Gaming)
Builds
Marketing campaigns and content for a new shooter game
Domain
Gaming (Shooter, PVE, Horror)
Deliverable
product features
Required skills
Multi-platform marketing strategy, Content marketing, KOL/BD collaboration, Project management, Creative copywriting, Game industry trend analysis
Preferred skills
Experience with shooter/PVE/horror games, Deep understanding of domestic social media platforms, Strong creative thinking
Technologies
UE5
Responsibilities
Develop launch-phase marketing plans across online and offline channels; Execute integrated marketing events including PR, creative assets, and offline activities; Manage project timelines and campaign performance metrics.
