全新PC游戏高级品牌经理
Core
Lead marketing and user growth for a new PC game title, executing creative campaigns and channel strategies to drive data growth.
Role type
Senior Brand Manager (PC Games)
Builds
Marketing campaigns and user acquisition channels for a new PC game
Domain
PC Gaming / Digital Entertainment
Deliverable
product features
Required skills
PC game publishing experience, creative campaign planning, user growth strategy, content channel management, data analysis, cross-functional collaboration
Preferred skills
Passion for PC/console games, keen market sense, deep understanding of game content ecosystem
Technologies
N/A
Responsibilities
Plan and execute creative marketing campaigns; Develop and iterate content channel strategies for user growth; Collaborate cross-functionally to launch the game
Seniority
Senior, hands-on IC