Growth Lead – E-Commerce D2C & Performance Marketing
Core
Lead D2C growth across multiple international markets by driving revenue, customer acquisition efficiency, and profitability through paid acquisition, conversion optimization, and retention strategies.
Role type
Senior Growth Lead (E-Commerce & Performance Marketing)
Builds
Scalable D2C revenue engine across global markets
Domain
E-Commerce, Direct-to-Consumer, Performance Marketing
Required skills
Paid media management (Meta, Google, TikTok), conversion funnel optimization, attribution modeling, CAC/ROAS/LTV analysis, commercial judgment, BI tool usage, team leadership, AI/automation integration
Preferred skills
Multi-market international experience, subscription model expertise, pricing strategy, bundling strategies
Technologies
Meta Ads, Google Ads, TikTok Ads, Google Looker Studio
Responsibilities
Lead D2C growth across markets and channels, drive performance through paid acquisition and conversion optimization, collaborate with cross-functional teams to ensure profitable scaling, own key commercial metrics including revenue and CAC payback, leverage AI and automation to build a smarter growth engine
Seniority
Senior, hands-on IC
