Senior Product Marketing Manager (w/m/d)
Core
Lead Product Marketing Manager shaping Go-to-Market strategy, messaging, and communication for a B2B SaaS portfolio including acquired companies.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Product messaging, launch campaigns, and integrated portfolio communication for JTL Group
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
B2B marketing strategy, product positioning, Go-to-Market planning, content creation, data analysis, cross-functional collaboration, storytelling, multilingual communication
Preferred skills
M&A integration experience, global messaging frameworks, portfolio management
Technologies
Digital marketing tools, analytics platforms, content management systems
Responsibilities
Develop strategic positioning and messaging for products and portfolio; orchestrate product launches and feature rollouts; translate complex features into value propositions; integrate acquired products into brand structure; analyze market trends and customer needs; optimize content based on performance data
Seniority
Senior, hands-on IC
