Marketing Manager (m/w/d) Prinzen Rolle
Core
Lead the market leader in the German confectionery market and drive growth potential for the Prinzen Rolle brand.
Role type
Senior Brand Manager (FMCG/Food)
Builds
Prinzen Rolle brand products and integrated marketing campaigns
Domain
Food & Beverage / Confectionery
Deliverable
product features
Required skills
Brand management, strategic leadership, product launch management, market research, data analysis, team leadership, innovation project management
Preferred skills
Digital tools, AI-driven work methods
Technologies
Circana, YouGov
Responsibilities
Identify growth opportunities and translate them into innovation and activation strategies, lead interdisciplinary innovation projects from idea to market, manage product launches and integrated ATL & BTL campaigns, derive actions based on market and consumer insights, lead, coach, and develop the team
Seniority
Senior, hands-on IC