Director of B2B Marketing, Retail Media - Vendor
Core
Own the global B2B brand and demand engine for Delivery Hero's retail media network, turning first-party data into narratives that bring CPG brands and media agencies to the platform.
Role type
Global Director of B2B Marketing (Retail Media)
Builds
A global advertising business connecting CPG brands, media agencies, and local merchants to millions of customers across Glovo, Talabat, foodpanda, and PedidosYa.
Domain
AdTech / Retail Media / Digital Media
Required skills
B2B marketing leadership, AdTech/digital media/retail media experience, global brand scaling, demand generation funnel management, event strategy, cross-functional team leadership, executive presentation, trade PR, retail attribution knowledge
Preferred skills
Established relationships with CPG brands/media agencies, account-based marketing, marketing automation tools, multi-region marketing experience
Technologies
Marketing automation tools, digital channels, email platforms
Responsibilities
Define global brand identity and go-to-market positioning; design integrated multi-channel campaigns to generate qualified leads; shape presence at flagship industry events; partner with ad sales teams on pitch decks and case studies; align with Product Marketing for cohesive strategy; lead central B2B team and provide strategic direction to regional teams
Seniority
Director, global leadership
