Marketing Specialist (m/w/d)
Core
Develop, manage, and optimize marketing automation and performance marketing campaigns to drive measurable results and lead generation for the Parking Solutions business unit.
Role type
Marketing Specialist (Performance & Automation)
Builds
Marketing automation campaigns, performance ads, landing pages, and digital assets for the entervo brand.
Domain
Mobility infrastructure / Parking solutions / B2B
Required skills
Marketing automation, Performance marketing, Salesforce Account Engagement, LinkedIn Ads, Google SEA, B2B lead generation, SEO/SEM, Data analysis, Landing page development
Preferred skills
Experience in digital marketing, Knowledge of marketing data utilization, Multilingual communication
Technologies
Salesforce Account Engagement, LinkedIn Ads, Google Ads, SEO tools
Responsibilities
Plan and execute marketing automation campaigns along the customer journey, Manage and optimize performance marketing campaigns (LinkedIn, Google), Develop and maintain landing pages and digital campaign assets, Analyze marketing data to derive optimization measures, Implement SEO and GEO measures to improve content visibility
Seniority
Mid-level, hands-on IC
