Digital Marketing Manager
Core
Own strategy and execution of paid search, SEO, email, and marketing automation channels while championing Account-Based Marketing and managing A.D. STARR marketing technology integrations.
Role type
Senior Digital Marketing Manager (B2B & eCommerce)
Builds
Marketing campaigns, channel roadmaps, and marketing technology integrations for A.D. STARR
Domain
Retail / eCommerce / B2B Marketing
Required skills
Paid search strategy, SEO, email marketing, marketing automation, Account-Based Marketing, Salesforce Pardot, Salesforce CRM, Salesforce Commerce Cloud, MuleSoft, campaign attribution reporting, team management, budget forecasting
Preferred skills
Master's degree in Marketing or Mathematics, experience with Google Marketing Platform, experience with Salesforce Agentforce, experience with Salesforce Data Cloud
Technologies
Salesforce Account Engagement, Salesforce CRM, Salesforce Commerce Cloud, MuleSoft, Google Marketing Platform, Microsoft Office Suite
Responsibilities
Execute paid search, SEO, email, and marketing automation strategies; Partner with Merchandising and Technology for eCommerce content optimization; Lead large-scale projects to improve marketing channels; Champion Account-Based Marketing strategy; Manage direct reports and drive talent development; Maintain reporting, budgets, and forecasts.
Seniority
Senior, hands-on IC with management responsibilities
