Senior Brand Manager, DMN
Core
Lead brand strategy, go-to-market planning, and external communications for DMN (DICK'S Sporting Goods' Retail Media Network) to drive awareness, adoption, and revenue growth among advertisers and partners.
Role type
Senior Brand Manager (B2B Media/Retail)
Builds
DMN brand positioning, integrated marketing assets, go-to-market launch plans, and industry engagement programs.
Domain
Retail Media Network / B2B Marketing
Deliverable
product features | dashboards & analysis
Required skills
Brand strategy, go-to-market planning, integrated content strategy, stakeholder management, budget management, team leadership, storytelling, presentation development, data-driven decision making
Preferred skills
Retail Media Network experience, Product Marketing, Strategic Communications, Event Planning, Media/Advertising expertise
Technologies
Salesforce, CRM platforms, marketing automation tools, Microsoft PowerPoint, Microsoft Excel
Responsibilities
Manage and evolve DMN's brand strategy and market narrative; lead integrated go-to-market planning for new products and initiatives; manage external agency and vendor relationships; develop and manage marketing budgets and KPIs; build and lead a team of brand professionals.
Seniority
Senior, hands-on IC with team management