Senior Customer Marketing Manager, Organized Customer
Core
Develops and executes integrated customer marketing strategies and omnichannel campaigns for organized customers (e.g., health systems, payers) to drive patient outcomes in the NeuroImmunology/Multiple Sclerosis space.
Role type
Senior Customer Marketing Manager (Organized Customer)
Builds
Integrated customer experiences, omnichannel engagement plans, and compliant promotional content for patients, providers, and organized customers.
Domain
Pharmaceutical/Biotech, NeuroImmunology, Multiple Sclerosis
Deliverable
product features
Required skills
Customer strategy development, omnichannel campaign execution, content creation and management, agency management, cross-functional collaboration, data-driven insights, project and vendor management, performance measurement and optimization.
Preferred skills
MBA, experience in managed care or pharmaceutical industry, omnichannel marketing experience, multicultural marketing tactics.
Technologies
Omnichannel platforms, marketing automation tools, content management systems.
Responsibilities
Develop end-to-end integrated customer experiences, plan and execute seamless marketing campaigns across multiple channels, oversee design and creation of core marketing materials with agencies, manage media agencies and tactical planning, define measurement plans and optimize campaign performance, mentor junior marketers.
Seniority
Senior, hands-on IC with mentorship responsibilities.