Sr. Customer Marketing Manager, HCP
Core
Sr. Customer Marketing Manager responsible for developing and executing customer strategies and omnichannel engagement plans for the Breast Cancer portfolio to drive patient outcomes and market positioning.
Role type
Senior Customer Marketing Manager (Pharmaceutical/Biotech)
Builds
Integrated customer experiences, tailored marketing campaigns, and compliant promotional tactics for HCPs and patients.
Domain
Pharmaceutical / Biotech / Oncology
Deliverable
product features
Required skills
Customer strategy development, omnichannel campaign execution, content creation and management, agency and vendor management, cross-functional collaboration, data-driven measurement and optimization, regulatory compliance awareness.
Preferred skills
MBA, experience in managed care or pharmaceutical industry, omnichannel marketing experience, multicultural marketing tactics.
Technologies
None explicitly stated
Responsibilities
Develop and execute customer strategy and end-to-end integrated customer experience; plan and execute seamless omnichannel marketing campaigns; oversee design and creation of core marketing materials with agencies; manage media agencies and monitor go-lives; define measurement plans and optimize campaigns based on performance indicators.
Seniority
Senior, hands-on IC
