Senior Customer Marketing Manager, Organized Customer
Core
Leading launch access strategy and omnichannel customer engagement for Follicular Lymphoma and Diffuse Large B Cell Lymphoma products.
Role type
Senior Customer Marketing Manager (Organized Customer)
Builds
Integrated customer experiences, marketing campaigns, and EHR orderset strategies for healthcare providers, payers, and patients.
Domain
Biopharmaceutical / Oncology
Deliverable
product features
Required skills
Customer strategy development, omnichannel campaign execution, agency management, EHR marketing, data-driven measurement, vendor management
Preferred skills
MBA, managed care industry experience, pharmaceutical/biotech customer engagement, multicultural marketing tactics
Technologies
Digital marketing platforms, EHR systems
Responsibilities
Lead launch access team and overall organized customer marketing strategy; plan and execute seamless omnichannel marketing campaigns; act as EHR marketing lead for orderset strategy; partner with pricing and contracting teams on rollout strategies; define measurement plans to optimize campaign performance.
Seniority
Senior, hands-on IC
