Marketing Performance & Business Insights
Core
Drive strategic decision-making through analytics, reporting, and performance measurement for marketing campaigns and business outcomes.
Role type
Senior Marketing Performance & Business Insights Analyst
Builds
Executive-level marketing dashboards, KPI frameworks, and performance reports
Domain
Financial services / Payments / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced Excel, Tableau or Power BI, campaign performance analysis, budget analysis, data visualization, executive reporting, process improvement
Preferred skills
Salesforce Marketing Cloud reporting, payments industry experience, financial services industry experience, connecting data insights to business strategy
Responsibilities
Develop and maintain marketing performance reports and dashboards; Analyze campaign and business performance data to identify trends; Translate complex data into actionable insights for leadership; Partner with Finance and BI teams to align reporting strategies; Support development of enterprise marketing dashboards and KPI frameworks; Present findings and recommendations to senior leaders
Seniority
Senior, hands-on IC
