Director, Medical Digital Engagement - Omnichannel (EPL)
Core
Lead omnichannel digital engagement for US Medical to drive customer interaction, manage medical media plans, and optimize web presence for HCP access.
Role type
Director, Medical Digital Engagement (Omnichannel)
Builds
Seamless digital experiences for medical information, clinical trial data, and scientific publications.
Domain
Healthcare / Pharma / Digital Marketing
Deliverable
product features
Required skills
Digital strategy, omnichannel orchestration, web analytics, SEO, UX, project management, compliance knowledge (PhRMA, FDA)
Preferred skills
Data strategy, digital platforms (Adobe, Veeva, Salesforce), user research, clinical trial recruitment
Technologies
Adobe, Veeva, Salesforce
Responsibilities
Increase digital customer engagement frequency and depth; oversee cross-portfolio medical media plans; lead integrated medical web presence evolution; develop impact measurement strategies.
Seniority
Director, strategic leadership & execution