Director, Medical Digital Engagement - Omnichannel (EPL)
Core
Lead the transformation of US Medical's digital engagement strategy to create a seamless omnichannel experience for healthcare professionals, integrating medical websites, media plans, and content repositories.
Role type
Director, Medical Digital Engagement (Omnichannel)
Builds
Integrated medical web presence, omnichannel orchestration workflows, and digital customer engagement platforms.
Domain
Pharmaceutical/Biotech - Medical Affairs & Digital Marketing
Deliverable
product features
Required skills
Digital strategy, omnichannel orchestration, medical web experience management, budget management, web analytics, SEO, UX design, project management, compliance with PhRMA/FDA regulations
Preferred skills
Data strategy, digital platforms (Adobe, Veeva, Salesforce), user research, clinical trial recruitment tactics, Medical Affairs experience
Technologies
Adobe, Veeva, Salesforce
Responsibilities
Increase digital customer engagement frequency and depth on medical websites; oversee cross-portfolio medical media plans ensuring compliance; lead the evolution of integrated medical web presence and omnichannel capabilities; develop and execute impact measurement strategies for digital engagement.
Seniority
Director, strategic leadership & execution
