Marketing Operations and Lead Qualification Strategist
Core
Marketing Operations & Lead Qualification Strategist managing lead lifecycle, campaign operations, CRM governance, and revenue attribution reporting for a logistics portfolio.
Role type
Marketing Operations Strategist
Builds
Lead management processes, campaign execution frameworks, and revenue attribution dashboards
Domain
Logistics / B2B Marketing Operations
Deliverable
dashboards & analysis
Required skills
Salesforce CRM, Pardot, Tableau, Power BI, lead scoring, campaign operations, data governance, funnel analysis
Preferred skills
Marketing operations, sales operations, business analysis, process documentation
Technologies
Salesforce, Pardot, Tableau, Power BI
Responsibilities
Manage lead qualification, routing, and lifecycle tracking; support campaign setup, testing, and governance; develop and maintain attribution reporting and dashboards; audit CRM data for quality and integrity; partner with Sales and Marketing to improve funnel performance.
Seniority
Mid-level, hands-on IC