Marketing Operations and Lead Qualification Strategist
Core
Marketing Operations & Lead Qualification Strategist supporting lead management, campaign operations, CRM governance, and attribution reporting for the logistics portfolio.
Role type
Marketing Operations Specialist (Lead Management & Analytics)
Builds
Lead management processes, campaign execution assets, and revenue attribution dashboards
Domain
Logistics / B2B Marketing Operations
Deliverable
dashboards & analysis
Required skills
Salesforce CRM, Pardot, Tableau, Power BI, lead scoring, campaign operations, data governance, reporting
Preferred skills
Bachelor's degree in Marketing/Business, 3+ years in marketing operations/CRM, experience with digital and non-digital campaign tracking
Technologies
Salesforce, Pardot, Tableau, Power BI
Responsibilities
Manage lead qualification, routing, and lifecycle tracking; support campaign setup, testing, and governance; develop and maintain dashboards for lead quality, funnel progression, and revenue attribution; audit CRM data for integrity and accuracy; partner with Sales and Marketing to improve conversion rates and pipeline visibility.
Seniority
Mid-level, hands-on IC