CRM Campaign Operations Specialist
Core
Designing and executing global CRM campaigns to drive customer acquisition and engagement while ensuring privacy compliance.
Role type
Senior IC CRM Campaign Operations Specialist
Builds
Marketing data infrastructure, automation flows, and campaign execution capabilities for Product Marketing and Retail.
Domain
Consumer Technology / Customer Data Management
Required skills
CRM/ESP platform automation (Braze, Oracle Responsys, Salesforce Marketing Cloud), SQL, Snowflake, Vertica DBMS, complex audience segmentation, audit documentation, UAT leadership, process improvement, statistical weighting and sampling, Excel/Numbers, Tableau.
Preferred skills
Requirements writing, acceptance criteria definition, test suite creation, strategic mindset, cross-functional partnership.
Technologies
Braze, Oracle Responsys, Salesforce Marketing Cloud, SQL, Snowflake, Vertica, Tableau, Excel, Numbers
Responsibilities
Translate customer journey use cases into platform capability priorities; evaluate and drive roadmap execution from strategy to delivery; build and maintain data accuracy processes and controls; partner cross-functionally to align stakeholders; lead User Acceptance Testing (UAT) for system enhancements; identify issues and implement process improvements.
Seniority
Senior, hands-on IC
