Apple TV Growth Lead, Acquisition Journeys
Core
Strategic Growth Lead driving subscriber acquisition and conversion for Apple TV by optimizing the end-to-end customer journey and funnel.
Role type
Senior Growth Lead, Acquisition Journeys
Builds
Apple TV subscription service
Domain
Consumer Electronics / Streaming Media
Required skills
Funnel optimization, A/B testing, Conversion rate optimization, User journey mapping, Cross-functional leadership, Data-driven hypothesis generation, Experimentation roadmap management, Multi-product merchandising strategy, Full-funnel metrics analysis, Stakeholder management
Preferred skills
Product analytics tools, Executive influence, Strategic relationship building, Ambiguity navigation, Operational execution, Technology/TV/Film passion