E-Commerce Marketing Manager
Core
Strategic marketing lead owning campaign ideation, partner strategy, and cross-channel execution for Apple Pay marketing programs.
Role type
Senior IC E-Commerce Marketing Manager (Partner Marketing)
Builds
Co-marketing campaigns connecting Apple Pay and Apple Card with external brands
Domain
Fintech / Payments / E-Commerce
Required skills
Partner strategy, campaign ideation, paid media strategy, email marketing, budget forecasting, data analysis, cross-functional collaboration
Preferred skills
Payments/fintech marketing experience, negotiation with external partners, Apple ecosystem familiarity
Technologies
Apple Pay, Apple Card, digital channels
Responsibilities
Develop and pitch innovative co-marketing campaign concepts; Own end-to-end campaign strategy including objectives, audience, messaging, and channel mix; Lead partner channel strategy and identify marketing opportunities; Define offer structures and identify optimal marketing channels; Lead Apple Pay marketing and creative production; Oversee agency briefing and creative to meet brand standards; Oversee partner strategy, creative, and execution; Develop and execute email marketing strategy; Own paid media strategy including targeting, budget allocation, and optimization; Partner with Data Sciences to define measurement frameworks and analyze performance; Own budget forecasting for each campaign; Translate campaign performance data into actionable insights.
