Channel Marketing Lead - Latin America Small Business & Digital Players
Core
Own demand generation strategy and marketing investment for Apple's small business segment across Latin America, bridging brand and channel partners.
Role type
Senior IC channel marketing lead (regional)
Builds
Regional marketing programs for small business customers via partner retail, digital channels, and operator partnerships
Domain
Consumer electronics / Latin America
Required skills
Channel marketing strategy, full-funnel demand generation, partner ecosystem management, cross-channel campaign design, data-driven performance optimization, regional market complexity navigation
Preferred skills
Small business audience marketing, digital channel dynamics, operator go-to-market models, marketing automation scaling
Technologies
Analytics platforms, content tools, performance dashboards
Responsibilities
Own regional marketing investment strategy from planning to ROI measurement; Design demand generation programs across multiple routes to market; Build and manage the marketing funnel framework for channel-led campaigns; Partner with resellers, distributors, and operators to co-develop localized plans; Lead in-store marketing strategy for the small business audience; Define and scale digital marketing approaches for online channels; Establish data-driven measurement practices and KPIs; Coordinate with field marketing, sales, and country teams
Seniority
Senior, hands-on IC
