Digital Marketing & Growth Manager
Core
Build integrated digital programmes to grow audiences, deepen engagement, and convert attention into measurable leads and client value.
Role type
Digital Marketing & Growth Manager
Builds
Integrated digital programmes, multi-channel campaigns, and growth strategies
Domain
Digital Marketing, Growth Strategy, Multi-channel Campaigns
Deliverable
product features
Required skills
Channel strategy, Multi-channel campaign management, Audience definition, Funnel design, Experimentation, Cohort/funnel analysis, Dashboard creation, Budget management, Platform execution, SEO, CRM management, Analytics
Preferred skills
New-business pitch support, Brand safety, Data privacy compliance
Technologies
Social platforms, Email/CRM, Analytics tools, Paid media platforms, Reporting tools
Responsibilities
Develop channel and growth strategies aligned with business objectives; Own campaign calendars across social, email, web, communities, and paid distribution; Define audiences, value propositions, funnels, experiments, and conversion events; Manage platform execution, community standards, publishing cadence, and campaign optimization; Coordinate content, creative, paid media, SEO, landing pages, CRM/email, and analytics; Use testing and cohort/funnel analysis to improve acquisition, engagement, conversion, and retention; Build dashboards and translate performance into decisions and client reports; Manage digital budgets and recommend allocation based on performance; Track platform, culture, and audience shifts while protecting brand safety and data privacy; Support new-business pitches with audits, forecasts, and growth ideas.
Seniority
Mid-level (4–6 years experience)
