Growth Marketing Specialist
Core
Own end-to-end lifecycle marketing (Email, SMS, Loyalty) and support acquisition/trade initiatives to drive sustainable growth across APAC, NAM, and UKEU regions.
Role type
Growth Marketing Specialist (Lifecycle & Acquisition)
Builds
Automated customer journeys, loyalty program growth, and trade offer campaigns aligned with GTM calendars.
Domain
D2C Retail / Fashion & Apparel
Deliverable
product features
Required skills
Lifecycle marketing strategy, CRM campaign management, A/B testing, data analysis, loyalty program mechanics, market analysis, cross-functional collaboration
Preferred skills
Experience in D2C retail, familiarity with fashion/apparel industry, creative problem-solving
Technologies
Klaviyo, Yotpo, Shopify, marketing automation tools, analytics platforms
Responsibilities
Develop and execute lifecycle marketing campaigns across Email, SMS, and Loyalty; manage and optimize automated customer journeys; drive loyalty program growth; support GTM/trade calendar delivery; conduct competitor and market analysis; track and report on lifecycle KPIs.
Seniority
Mid-level, hands-on IC
