Growth Hacker (Remote) — Kiwi Tales
Core
Drive customer acquisition and conversion for a new children's illustrated storybook brand via paid ads, organic social, and influencer partnerships.
Role type
Growth Hacker (hands-on IC)
Builds
Customer acquisition channels and brand presence for Kiwi Tales
Domain
Children's publishing / E-commerce
Required skills
Paid social media advertising, Search engine marketing, A/B testing, Analytics tracking, Influencer outreach, Content strategy
Preferred skills
Marketing to parents, Children's/education industry experience
Technologies
Meta Ads Manager, Google Ads, Google Analytics, Meta Pixel
Responsibilities
Execute paid acquisition campaigns on Meta and Google, Build organic social presence on Instagram/TikTok/Pinterest, Manage influencer collaborations, Run A/B tests on creatives and landing pages, Track and report CAC/ROAS metrics, Identify and experiment with new acquisition channels
Seniority
Junior to Mid-level, hands-on IC