Principal Product Marketing Manager - Go-To-Market
Core
Define and own the category narrative for Mindtickle's AI-native revenue enablement platform (ElevateOS), translating technical capabilities into specific business value for buyers.
Role type
Principal Product Marketing Manager (Go-To-Market / Category Strategy)
Builds
Unified category narrative, message architecture, buyer persona stories, and differentiation arguments for ElevateOS.
Domain
B2B SaaS, AI-powered revenue enablement, Sales Technology.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Category strategy, message architecture, buyer persona mapping, competitive differentiation, analyst relations, cross-functional leadership, narrative consistency, objection handling, win-loss analysis.
Preferred skills
Experience with AI-native platforms, enterprise sales cycles, product-led growth.
Technologies
ElevateOS, Salesforce, AI roleplay tools, conversation intelligence platforms.
Responsibilities
Build the category narrative ladder for ElevateOS; codify master positioning and message architecture; translate platform story into value for specific buyer personas; articulate architectural differentiation against competitors; ensure one voice across all marketing and sales surfaces; audit and fix narrative fragmentation; feed market feedback into product roadmap.
Seniority
Principal, hands-on IC with strategic scope.
