Marketing Manager
Core
Deliver integrated customer marketing approaches, define business opportunities based on market data analysis, and manage promotional investment budgets for assigned customers.
Role type
Senior Marketing Manager (FMCG)
Builds
Marketing strategies, joint plans with customers, new product/service solutions, and brand campaigns.
Domain
Food & Beverage (FMCG), Dairy, Plant-based, Grocery, Foodservice
Deliverable
product features
Required skills
Strategic marketing planning, market research and analysis, brand management, cross-functional collaboration, stakeholder negotiation, budget management, digital marketing, commercial acumen
Preferred skills
Experience in SEA consumer goods, innovation leadership, agility in ambiguous environments
Technologies
Digital marketing tools, market data analytics platforms
Responsibilities
Develop and execute marketing strategies aligned with business objectives; Act as main interface with customers' marketing teams to lead joint plan implementation; Conduct in-depth market research to translate findings into product/service enhancements; Safeguard and elevate brand identity across all materials; Manage promotional investment budgets for assigned customers.
Seniority
Senior, hands-on IC