Media Buyer
Core
Lead paid media strategy and performance for a portfolio of e-commerce and direct-to-consumer brands, driving profitable customer acquisition and business growth.
Role type
Senior Media Buyer (Performance Marketing)
Builds
Paid media campaigns and growth strategies for e-commerce clients
Domain
E-commerce / Digital Marketing
Required skills
Paid media strategy, campaign management, budget allocation, audience targeting, creative testing, funnel optimization, data analysis, client relationship management, strategic recommendations
Preferred skills
Experience with Snapchat and X advertising platforms, AI-powered marketing tools
Technologies
Meta, Google, TikTok, Snapchat, X
Responsibilities
Develop and oversee paid media strategies across multiple platforms; Determine budget allocation and campaign structures; Monitor account performance and implement optimization strategies; Analyze performance fluctuations to scale or adjust campaigns; Evaluate the customer journey to improve conversion rates and retention; Develop structured testing roadmaps for audiences and creative concepts; Collaborate with creative strategists to translate insights into actionable recommendations; Lead strategic client discussions and present performance insights.
Seniority
Senior, hands-on IC