Director, Marketing Operations
Core
Leads strategy, architecture, and operating model for marketing as an integrated revenue engine, owning systems, data integrity, lead lifecycle, and technology roadmap.
Role type
Director, Marketing Operations
Builds
Marketing systems, data pipelines, lead lifecycle frameworks, and technology stack for B2B SaaS revenue engine.
Domain
B2B SaaS, Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Marketing operations strategy, CRM/Marketing automation architecture, Lead lifecycle management, Data integrity & governance, Vendor management, Team leadership, AI tool integration, SQL/data warehouse proficiency, B2B SaaS domain expertise
Preferred skills
HubSpot, Salesforce, Chili Piper, Generative AI workflows, Website operations, Centralized RevOps experience
Technologies
HubSpot, Salesforce, Chili Piper, SQL, Data warehouses, BI tools, CMS
Responsibilities
Own marketing operations roadmap and technology strategy; Define and oversee marketing systems architecture and data integrity between HubSpot and Salesforce; Manage end-to-end lead lifecycle and qualification frameworks; Partner with Sales Operations to resolve reporting discrepancies; Establish governance for marketing systems and data compliance; Lead and develop the marketing operations team; Monitor operational performance metrics.
Seniority
Director, strategic leadership with hands-on technical oversight
