Performance Director
Core
Activation authority and people leader for performance marketing, responsible for operational excellence, delivery quality, and continuous optimization of media activity across the full commercial funnel.
Role type
Senior IC performance marketing director
Builds
High-quality, commercially accountable outcomes for clients via biddable campaigns, app acquisition, and CRM-triggered lifecycle programs
Domain
Digital media, performance marketing, data analytics
Required skills
Paid search, paid social, programmatic performance, app acquisition, performance measurement, attribution, tracking implementation, team leadership, stakeholder management
Preferred skills
AI-assisted optimization, automation frameworks, emerging platform capabilities
Technologies
SEM, Apple Search Ads, Google UAC, GA4, CAPI, pixels, tag management
Responsibilities
Govern day-to-day biddable campaign management and optimization standards; manage performance activation across the full commercial funnel; lead performance measurement frameworks and reporting; lead and develop a specialist performance marketing team; manage client engagements and translate data into commercial recommendations
Seniority
Senior, hands-on IC