Senior Brand Manager – Vicks and Braun
Core
Day-to-day brand lead for Vicks and Braun categories, turning long-term brand strategy into practical plans to build brand equity and grow the portfolio.
Role type
Senior Brand Manager (FMCG/Pharmacy)
Builds
Annual brand plans, growth initiatives, and innovation projects for Vicks and Braun
Domain
FMCG / Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy, sales and market data analysis, budget management, consumer and market insights, competitor tracking, Stage Gate process management, agency partner management
Preferred skills
TGA and CHC regulatory knowledge, innovation pipeline management
Responsibilities
Bring annual brand plans to life, analyze sales and financial data to find growth opportunities, track sales and profit against targets, shape brand positioning and communications, monitor competitors and market trends, steer innovation projects through Stage Gate, manage agency partners for campaign compliance, share plans and results with the business
Seniority
Senior, hands-on IC
