Associate Director, Marketing
Core
Lead brand strategy and integrated marketing programs for a pharmaceutical brand in the COPD and asthma market to support growth and appropriate use.
Role type
Senior marketing leader (brand strategy)
Builds
Integrated marketing programs and brand strategies
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy, business planning, integrated campaign leadership, cross-functional influence, agency management, omnichannel strategy, market research, performance management, budget management, regulatory compliance
Preferred skills
Respiratory medicine experience, multi-channel pharma brand experience, healthcare professional and patient marketing, digital marketing, mentoring
Technologies
None stated
Responsibilities
Co-lead brand strategy and annual operating plan; translate market insights into business plans; lead integrated marketing initiatives; identify unmet customer needs; influence partners across Sales, Medical, Regulatory, etc.; provide strategic direction to agencies; partner with Sales on field strategy; lead customer journey development; define insights agenda; monitor brand performance; oversee budgets; ensure regulatory compliance; develop team members
