Integrated Marketing Executive
Core
Implement integrated consumer marketing to position the Northern Territory as Australia's most distinctive leisure travel destination and a leading destination for major events.
Role type
Integrated Marketing Executive
Builds
Audience-led marketing and brand campaigns across paid, earned and owned channels
Domain
Tourism / Travel
Deliverable
product features
Required skills
Integrated marketing, audience-led campaign coordination, multi-channel marketing, brand campaign implementation, strategic campaign planning, consumer engagement
Preferred skills
Sustainable growth strategy, visitor economy support
Technologies
Paid media platforms, earned media channels, owned media channels
Responsibilities
Coordinate audience-led marketing and brand campaigns, implement strategic campaigns to build awareness and consideration, bring the refreshed Territory brand to life with consumers, inspire visitation, support sustainable growth of the visitor economy