Performance Marketing Specialist
Core
Supporting the delivery and optimisation of multi-channel performance campaigns to drive high-quality leads and student acquisition for university partners.
Role type
Performance Marketing Specialist
Builds
Multi-channel paid media campaigns (search, social, display) for university partners
Domain
EdTech / Higher Education
Required skills
Google Ads, SA360, Meta Ads, Microsoft Ads, GA4, A/B testing, creative optimisation, campaign planning, data analysis, ROI focus
Preferred skills
Agency or in-house performance marketing experience, proactive mindset, continuous learning
Technologies
Google Ads, SA360, Meta, Microsoft Ads, GA4
Responsibilities
Execute and optimise paid media campaigns across search, social, and display; Monitor budgets and drive channel performance; Analyse campaign metrics (CPC, CTR, CPL, CPA); Provide data-led recommendations to improve efficiency; Test and refine targeting, messaging, and creative; Deliver actionable insights and reporting to stakeholders
Seniority
Mid-level, hands-on IC