Media Buyer
Core
Own paid media strategy and performance for a portfolio of e-commerce and direct-to-consumer brands, driving profitable customer acquisition across Meta, Google, and TikTok.
Role type
Senior performance media buyer (e-commerce)
Builds
Paid media campaigns and growth strategies for consumer brands
Domain
E-commerce / Digital Advertising
Required skills
Paid media strategy, campaign management, budget allocation, audience targeting, creative testing, funnel optimization, data analysis, client relationship management, strategic planning
Preferred skills
Snapchat and X advertising, large budget management, AI-powered tools, cross-functional collaboration
Technologies
Meta, Google, TikTok, Snapchat, X, AI-powered marketing tools
Responsibilities
Develop and oversee paid media strategies across multiple platforms; determine budget allocation and campaign structures; monitor account performance and implement optimization strategies; evaluate the customer journey to improve conversion rates and retention; lead strategic client discussions and present performance insights; develop structured testing roadmaps for audiences, creative, and offers.
Seniority
Senior, hands-on IC