Group CRM & Loyalty Manager
Core
Lead CRM strategy and loyalty programs to drive customer retention, lifetime value, and brand loyalty across GAZMAN, Perri Cutten, and Cable.
Role type
Group CRM & Loyalty Manager
Builds
Integrated CRM strategies, lifecycle marketing programs, and personalized customer experiences.
Domain
Retail / Customer Engagement
Deliverable
product features
Required skills
CRM strategy, marketing automation, customer lifecycle management, email marketing, data segmentation, personalization, commercial acumen, stakeholder management, team leadership
Preferred skills
Retail industry experience, hands-on technical approach, adaptability to new technologies
Technologies
CRM platforms, marketing automation tools, email marketing systems
Responsibilities
Develop and execute integrated CRM strategies across email, SMS, and digital channels; lead acquisition, retention, and re-engagement campaigns; optimize campaign performance using customer insights; own and optimize CRM platforms and database health; collaborate with Marketing, eCommerce, and Creative teams; ensure data governance and compliance; mentor and develop the CRM team.
Seniority
Senior, hands-on IC with leadership responsibilities