Field Marketing - Manager
Core
Develop and execute integrated field marketing plans to drive demand generation, customer retention, and revenue growth for life sciences clients.
Role type
Manager, Field Marketing (B2B SaaS)
Builds
Demand generation campaigns, field events, user events, industry tradeshows, webinars, and digital/PR programs.
Domain
Life Sciences / B2B Enterprise Software / Cloud
Deliverable
product features
Required skills
Demand generation strategy, integrated marketing planning, campaign execution, account-level marketing planning, vendor management, CRM/marketing automation proficiency, budget management, copywriting, project management.
Preferred skills
Account-based marketing, customer retention/upsell campaigns, Pardot, Salesforce, Life sciences industry experience.
Technologies
CRM, Marketing Automation, Pardot, Salesforce
Responsibilities
Oversee demand generation and field marketing plans; execute targeted marketing programs including events and digital campaigns; craft campaign copy; collaborate with sales on account-level plans; manage agencies and third parties; track and optimize program performance.
Seniority
Manager, hands-on IC
