Manager, Digital Performance & Optimisation
Core
Lead digital performance, analytics, and optimisation to improve ECU's digital ecosystem, conversion, and student experience through data-driven insights and experimentation.
Role type
Manager, Digital Performance & Optimisation
Builds
Reporting frameworks, dashboards, optimisation programs, and experimentation initiatives for ECU's digital channels.
Domain
Higher Education / Digital Analytics & Customer Experience
Deliverable
dashboards & analysis
Required skills
Digital performance leadership, analytics strategy, Power BI, UX research, behavioural analysis, customer journey mapping, experimentation frameworks, stakeholder influence, team leadership
Preferred skills
None stated
Technologies
Power BI
Responsibilities
Lead digital performance capability across websites and platforms; build reporting and analytics frameworks; develop dashboards and actionable insights; establish continuous optimisation and experimentation practices; lead UX research and journey mapping; provide strategic recommendations to improve conversion and engagement; partner with stakeholders on data-informed decisions; lead and develop a multidisciplinary team.
Seniority
Manager, hands-on IC with team leadership